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Privacy Policy

How we collect, use and protect your personal information.

Executive Commercial Flooring Pty Ltd (“we”, “us”, “our”) is committed to protecting your personal information. This privacy policy explains what data we collect, why we collect it, how we use it, and your rights under the Protection of Personal Information Act, 2013 (POPIA).

Last updated: 1 March 2026

Who we are

We are a flooring supply and installation company based in Pretoria, Gauteng, South Africa. We serve commercial, education and residential clients across Gauteng and nationwide.

Information we collect

We collect personal information only when you voluntarily provide it to us, or when it is automatically collected through your use of our website.

Information you provide

When you submit our contact form or quote request form, we may collect:

  • Your name
  • Email address
  • Phone number
  • Company or organisation name
  • Project details and requirements you describe

Information collected automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies:

  • IP address (anonymised where possible)
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on the site
  • Referring website or search terms

How we use your information

We use the personal information we collect to:

  • Respond to your enquiries and quote requests
  • Provide you with information about our products and services
  • Prepare and send quotations
  • Improve our website and the experience we offer visitors
  • Analyse website usage to understand how visitors interact with our site
  • Prevent spam and abuse through security measures

We will not use your personal information for purposes other than those stated above without your consent.

Legal basis for processing

Under POPIA, we process your personal information on the following lawful grounds:

  • Consent: When you submit a form on our website, you consent to us processing the information you provide.
  • Legitimate interest: We use analytics to improve our website and services, which is in our legitimate business interest and does not override your rights.
  • Contractual necessity: When you request a quote, processing your information is necessary to prepare and deliver that quote.

Third-party services

We use the following third-party services that may process data on our behalf:

  • Google Analytics – to understand website traffic and usage patterns. Google Analytics may use cookies to collect anonymous usage data. See Google's Privacy Policy.
  • PostHog – for product analytics and understanding how visitors interact with our site. See PostHog's Privacy Policy.
  • hCaptcha – to protect our forms from spam and automated abuse. hCaptcha may collect usage data when you interact with our forms. See hCaptcha's Privacy Policy.
  • Roomvo – a flooring visualisation tool that allows you to preview flooring products in your own space. See Roomvo's Privacy Policy.

These services may store data outside of South Africa. Where this occurs, we take reasonable steps to ensure your information is protected in accordance with POPIA.

Cookies

Our website uses cookies — small text files stored on your device — to improve your browsing experience and help us understand how the site is used. These include:

  • Essential cookies: Required for the website to function correctly.
  • Analytics cookies: Used by Google Analytics and PostHog to collect anonymous information about how visitors use the site.
  • Third-party cookies: Set by hCaptcha and Roomvo when you interact with their respective features.

You can control or disable cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of our website.

Data retention

We retain your personal information only for as long as is necessary to fulfil the purposes for which it was collected, or as required by law. Enquiry and quote data is typically retained for up to 24 months after your last interaction with us, after which it is securely deleted or anonymised.

Data security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, alteration, disclosure or destruction. Our website is served over HTTPS, and form submissions are transmitted securely.

Your rights under POPIA

You have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or incomplete personal information
  • Request deletion of your personal information, subject to legal obligations
  • Object to the processing of your personal information
  • Withdraw your consent at any time
  • Lodge a complaint with the Information Regulator of South Africa

To exercise any of these rights, please contact us at info@ecflooring.co.za.

Information Regulator

If you are not satisfied with how we handle your personal information, you may lodge a complaint with the Information Regulator of South Africa:

Children's privacy

Our website is not directed at children under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated “last updated” date. We encourage you to review this page periodically.

Contact us

If you have any questions about this privacy policy or how we handle your personal information, please get in touch:

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